What Every Hair Buyer Needs to Know Before Their Next Purchase If you’ve ever opened a bundle or unboxed a unit and noticed shorter strands scattered throughout, strands lifting away from the hair, or both, you’ve probably lumped them together under one frustrated thought: “Something is wrong with this hair.” Sometimes you’re right. Sometimes you’re […]
The Most Misunderstood Label in the Hair Industry Few terms in the beauty industry are as widely recognized — or as widely misunderstood — as “Brazilian hair.” For years, the label has dominated the hair extension market: Brazilian Body Wave Brazilian Straight Virgin Brazilian Hair Raw Brazilian Bundles The term has become synonymous with luxury, […]
Why Some Hair Looks Amazing… Until Wash #3 By Genia Stewart, Founder & CEO, The NiCa Collection Spend a few minutes on TikTok and you’ll find it: women standing over pots of boiling water, dunking their hair extensions like they’re cooking pasta. Some swear by deep conditioner mixed in. Others add Silicon Mix — that […]
